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Alabama’s Malachi Moore and DJ Dale have a NIL deal with Bojangles

Nick Saban talking to Malachi Moore as he comes off the field
Photo by Kent Gidley of Alabama Athletics/SEC Media Portal

Bojangles has more than good fried chicken in the box.

The popular fast-food chain that started in Charlotte, N.C. in 1977 is now branding national champions. Alabama’s Malachi Moore and DJ Dale have a NIL deal with Bojangles. Moore posted a video to Twitter of him enjoying the New Bo’s Chicken Sandwich and encourages fans to check it out. Dale shared photos of him on social media rocking the Bojangles swagger.

Both players are expected to produce big seasons for Alabama. Moore and Dale are on the preseason watch list for the Bronko Nagurski Trophy. Moore was named first-team All-SEC, while Dale is a third-team preseason honoree.

Moore, a sophomore, turned in a special freshman year. He recorded 44 tackles, four tackles for loss, six pass breakups, one forced fumble, one fumble recovery, and one touchdown. Moore was named Freshman All-SEC, second-team All-SEC, and Freshman All-American.

RELATED: New details have been revealed in Nick Saban’s three-year extension at Alabama

Dale, a junior, had 22 total tackles in 2020.

Moore recently signed a deal with Milo’s and is with My GameDay Shop too.

Bojangles has upped its profile.

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Stephen M. Smith is the managing editor and senior writer for Touchdown Alabama Magazine.  You can “like” him on Facebook or “follow” him on Twitter, via @CoachingMSmith.

Stephen Smith is a 2015 graduate of the University of Alabama. He is a senior writer and reporter for Touchdown Alabama Magazine. He has covered Alabama football for 10+ years and his knowledge and coverage of the Crimson Tide's program have made him among the most respected journalist in his field. Smith has been featured on ESPN and several other marquee outlets as an analyst.

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