On Monday it was announced that several Alabama players had partnered up with the new NIL community “Big A Legends.” The new community is an affiliate of “The Players Lounge” which describes itself on its website as “a Web3.0 platform built by lettermen to empower relationships within the collegiate sports community through connecting current and former athletes with their respective fan bases while providing opportunities for student-athletes to monetize their individual brands.”
The community announced a total of 14 Crimson Tide student-athletes had joined including 12 current members of the football team.
Those Alabama football players joining include tight end Cameron Latu, quarterback Ty Simpson, linebackers Dallas Turner and Chris Braswell, offensive lineman Tyler Booker, running back Trey Sanders, defensive backs Terrion Arnold, Brian Branch, Khyree Jackson, Kristian Story Malachi Moore and DeMarcco Hellams.
We are excited welcome our Alabama Player Partners to @bigalegends!
— Big A Legends (@BigALegends) June 13, 2022
Both Sanders and Hellams announced the partnership on their social media pages explaining that fans will have access to exclusive content such as private chats, behind-the-scenes content, in-person events where fans can meet players and more.
“I’m excited to partner with my fellow Crimson Tide athletes and The Players’ Lounge to launch the Big A Legends and bring a new standard of athlete empowerment and fan engagement to Tuscaloosa,” read the statement shared by the student-athletes. “This community is an opportunity for us athletes to use NIL in a way that allows us to connect with our fans on a level that shows who we are outside of the sports we play.”
“The Players Lounge” has a total of six NIL communities for fans to participate in which also includes “DGD Mafia” (Georgia), “Burnt Orange Heroes” (Texas), “Bayou Cat Crew” (LSU), “Boom Squad” (Oklahoma) and “The Plains Prowlers” (Auburn).
Each community specifies on its website that it is not an official sponsor or licensor of any college or university.
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Patrick Dowd is a Reporter for Touchdown Alabama Magazine. You can follow him on Twitter, via Pat_Dowd77