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Alabama unveils NIL partnership with Fanatics for TAMU game

Alabama AD Greg Byrne at Bryant-Denny Stadium during 2019 season
Marvin Gentry - USA Today Sports

The latest NIL partnership for the University of Alabama got unveiled Saturday morning.

Alabama inked a deal with Fanatics in the offseason to have “The Authentic” store inside Bryant-Denny Stadium. The store has all Crimson Tide memorabilia, including shirts, hats, jerseys, helmets, etc… The Authentic gives Alabama fans a feel for having the support for a program. Greg Byrne, Alabama’s athletics director, posted a video to Twitter of the store opening and fans inside.

Alabama battles Texas A&M at 7:00 p.m. CT via CBS.

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Stephen M. Smith is the managing editor and senior writer for Touchdown Alabama Magazine.  You can “like” him on Facebook or “follow” him on Twitter, via @CoachingMSmith.

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