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Alabama unveils NIL partnership with Fanatics for TAMU game

Alabama AD Greg Byrne at Bryant-Denny Stadium during 2019 season
Marvin Gentry - USA Today Sports

The latest NIL partnership for the University of Alabama got unveiled Saturday morning.

Alabama inked a deal with Fanatics in the offseason to have “The Authentic” store inside Bryant-Denny Stadium. The store has all Crimson Tide memorabilia, including shirts, hats, jerseys, helmets, etc… The Authentic gives Alabama fans a feel for having the support for a program. Greg Byrne, Alabama’s athletics director, posted a video to Twitter of the store opening and fans inside.

Alabama battles Texas A&M at 7:00 p.m. CT via CBS.

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Stephen M. Smith is the managing editor and senior writer for Touchdown Alabama Magazine.  You can “like” him on Facebook or “follow” him on Twitter, via @CoachingMSmith.

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Stephen Smith is a 2015 graduate of the University of Alabama. He is a senior writer and reporter for Touchdown Alabama Magazine. He has covered Alabama football for 10+ years and his knowledge and coverage of the Crimson Tide's program have made him among the most respected journalist in his field. Smith has been featured on ESPN and several other marquee outlets as an analyst.

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