The University of Alabama did not make the College Football Playoff, but the Crimson Tide brought the Allstate Sugar Bowl something special to end 2022.
According to ESPN, Alabama’s matchup against Kansas State peaked at 10.1 million viewers.
The game averaged nine million viewers, giving this Sugar Bowl its best noon game audience leading into the CFP Semifinals since 2014. Alabama got a 45-20 victory over the Wildcats on Dec. 31, 2022, at Caesars Superdome in New Orleans, La.
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Bryce Young tossed five touchdown passes and the Crimson Tide’s defense made plays in the second half. Hopefully, the performance is one to jump-start Alabama into next season. Nick Saban is in pursuit of his eighth national championship — seventh at Alabama — for his head coaching career. The Sugar Bowl turned in exceptional numbers, but Tide fans are excited for 2023.
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Stephen M. Smith is the managing editor and senior writer for Touchdown Alabama Magazine. You can “like” him on Facebook or “follow” him on Twitter, via @CoachingMSmith.