The University of Alabama has upped the ante on its name, image, and likeness opportunities for athletes.
Greg Byrne, athletics director for the Crimson Tide, had the school team up with Learfield to open The Advantage Center at Bryant-Denny Stadium. It is the ultimate NIL facility to give Alabama student-athletes a unique experience to create their brand.
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The center will provide resources, education, and support to help athletes grow as professionals.
According to Byrne, student-athletes will be able to record podcasts, create videos, and meet with NIL representatives to put together NIL deals. Alabama is catering to its athletes to have an opportunity to network with companies.
🚨 NOW OPEN! 🚨
Alabama Athletics and LEARFIELD open The Advantage Center at Bryant-Denny Stadium – a unique NIL facility to provide resources, education & support to Crimson Tide student-athletes.
Read More: https://t.co/Y8HO8bWgPa#RollTide | @Learfield pic.twitter.com/hJ2ycL7Y8t
— Alabama Athletics (@UA_Athletics) September 22, 2023
NIL is not going away, and Alabama has found ways to help it benefit its program.
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Stephen M. Smith is the managing editor and senior writer for Touchdown Alabama Magazine. You can “like” him on Facebook or “follow” him on Twitter, via @CoachingMSmith.
