Utah’s exclusively endorsed football and athletic collective, Utah Crimson made a huge splash on the NIL front when they gifted each player on their football team with their own brand new truck.
Each of the Utes’ 85 scholarship players will be getting a Dodge Ram 1500 Big Horn truck. The retail price of each truck is $61,000. The trucks will be leased on a six-month contract based on each player’s eligibility status.
Each player’s lease ends when their eligibility expires or they choose to transfer.
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Thank you so much to @UtahCrimson for this incredible opportunity for our players! pic.twitter.com/BwhMmaYMA2
— Utah Football (@Utah_Football) October 4, 2023
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