Nick Saban is doing ground-breaking things for Alabama football in name, image, and likeness.
On Tuesday, the Crimson Tide landed an ultimate NIL partnership with NASCAR.
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According to Adam Stern, a motorsport reporter for the Sports Business Journal, NASCAR agreed to its first-of-a-kind deal with the University of Alabama. The entity’s one-year deal with the Tide is the first with a collegiate program. Per Stern, NASCAR gets digital board ad placement and ‘NASCAR Drive Summary’ videoboard features at four Alabama home games. Coach Saban and the Tide recently inked a deal with Fanatics to sell “The Authentic” apparel for NIL at Bryant-Denny Stadium this season.
NASCAR has agreed to a first-of-its-kind deal with the University of Alabama to become an official partner of Crimson Tide Athletics.
The one-year deal, per @A_S12, is the first time NASCAR has sponsored a collegiate athletic department. pic.twitter.com/U2myqsO8Gy
— Front Office Sports (@FOS) August 23, 2022
Saban is finding ways to make the new climate of college football work in his favor.
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Stephen M. Smith is the managing editor and senior writer for Touchdown Alabama Magazine. You can “like” him on Facebook or “follow” him on Twitter, via @CoachingMSmith.
