Alabama football players are cashing in on the NIL culture of college football.
Since compensation started for name, image, and likeness, we have seen Bryce Young and Will Anderson take advantage of the platform. Both have reached seven figures for NIL, but a new face has jumped in. DeMarcco Hellams, a senior safety, made his NIL deal via Twitter. It is the first one we have known the Washington, D.C. native to have. Hellams dropped merchandise on fanarch.com. He has signature hoodies, t-shirts, sweaters, and phone cases. The 6-foot-1, 208-pounder suffered an ankle injury during preseason camp in 2021, but he recorded 87 tackles, 2.5 tackles for loss, three pass breakups, and three interceptions.
Official merch just dropped 🔥💯, link in bio! #RollTide 🐘 pic.twitter.com/tQn64WXwPw
— DeMarcco Hellams ② (@DHellams2) June 8, 2022
Hellams assisted the Crimson Tide to a Southeastern Conference Championship.
RELATED: Alabama DL Jaheim Oatis unveils new weight and target goal for the fall
He has an opportunity to produce a first-round draft stock with a good season in the fall.
*Get the BEST Alabama football insider information, message board access, and recruiting coverage today! SIGN UP HERE to unlock our subscriber-only content!*
Stephen M. Smith is the managing editor and senior writer for Touchdown Alabama Magazine. You can “like” him on Facebook or “follow” him on Twitter, via @CoachingMSmith.
