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Alabama athletics to reconsider alcohol sales at events: What it means for football?

Alabama AD Greg Byrne at Bryant-Denny Stadium during 2019 season
Marvin Gentry - USA Today Sports

Greg Byrne and Alabama athletics are reconsidering alcohol sales at the University of Alabama sporting events.

A conversation started about this after the 2021 football season, but a service fee between UA and the City of Tuscaloosa caused Byrne not to move forward with the situation. According to a report from Nick Kelly of Tuscaloosa News, alcohol sales for the general public will be considered for Bryant-Denny Stadium, Coleman Coliseum, and other areas on campus. The Southeastern Conference lifted its ban on alcohol sales in public seating stadiums in 2019, allowing its schools to choose to sell alcohol or not.

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Per the report from T-News, the university announced Wednesday it had worked out a deal with the city of Tuscaloosa to lift the proposed service fee for events selling alcohol that was announced in February. Alabama fans are passionate about all sporting events, but football is king in Tuscaloosa. Alcohol sales at Bryant-Denny Stadium would be a game-changer for fans. Crimson Tide athletics will find a way to keep it safe, but if alcohol sales would increase fan attendance then it’s a huge deal for the Tide.

Coach Nick Saban has mentioned several times the importance of having a packed crowd at BDS.

He said the players feed off the energy from the fans. We are not sure how more alcohol would give players more energy from the crowd, but it is an experiment Byrne and Alabama athletics are willing to try.

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Stephen M. Smith is the managing editor and senior writer for Touchdown Alabama Magazine.  You can “like” him on Facebook or “follow” him on Twitter, via @CoachingMSmith.

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