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Alabama in the Pros

Jalen Hurts turns pre-Super Bowl quote into clothing line brand

Jalen Hurts (#1) celebrates TD run for Eagles in 2021 game versus New Orleans Saints
Bill Streicher - USA TODAY Sports

His words of wisdom have become an avenue for him to get wealthy.

Jalen Hurts is earning money off his quotes before the Philadelphia Eagles offer him a contract extension.

RELATED: Former Eagles star weighs in on Jalen Hurts needing to get paid

He created the “Hurts So Good” phrase during his time at the University of Alabama, and now it’s part of a clothing line.

Hurts made the statement, “Rent is Due” with the Eagles, and hats were made off it. His latest creation came before Super Bowl LVII as he told reporters, “I had a purpose before anyone had an opinion” in his press conference. Josh Gerben, a trademark attorney, has reported via Twitter that Hurts has filed a patent to trademark his quote for a clothing line. He was not in college when NIL (name, image, and likeness) started, but he has created compensation with his words. 

Hurts comes off a career season for the Eagles where he was a finalist for NFL’s Most Valuable Player and Associated Press Offensive Player of the Year.

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Stephen M. Smith is the managing editor and senior writer for Touchdown Alabama Magazine.  You can “like” him on Facebook or “follow” him on Twitter, via @CoachingMSmith.

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