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Alabama Gov. Kay Ivey signed a name-image-and-likeness bill for college athletes

Alabama football playing walking into Bryant-Denny Stadium for A-Day
Photo by Kent Gidley of Alabama Athletics/SEC Media Portal

Pay for play is coming sooner than we think, especially for college athletes in the state of Alabama.

According to Steve Berkowitz, a sports projects reporter and editor for USA TODAY Sports, Gov. Kay Ivey has signed a college-athlete name-image-and-likeness bill into law. The news happened today, as Alabama is one of at least 10 states with this law.

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The law is scheduled to take effect on July 1.

Many conversations have been had about paying collegiate athletes, and it has grown with a new college football video game coming soon.

In April of 2020, the NCAA Board of Governors supported the rule change to allow student-athletes to be compensated for their name, image, and likeness. Pay for play is scheduled to take effect in the 2021-22 academic year.

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Stephen M. Smith is the managing editor and senior writer for Touchdown Alabama Magazine.  You can “like” him on Facebook or “follow” him on Twitter, via @CoachingMSmith.

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