One of college football’s brightest stars added his name to the ever growing list of student-athletes positioning themselves to profit off their name, image and likeness.
Alabama’s expected starting quarterback Bryce Young announced on Twitter he has signed a partnership with Cash App.
Thrilled to sign my first partnership as a college athlete with @CashApp ! Excited to team up with them this year! Lookout for some great content coming later this summer – 🏈 go get your $cashtag
— Bryce Young (@_bryce_young) July 2, 2021
Young’s announcement came just hours after the reports of the California native signing with talent and sports agency CAA to help handle his NIL deals.
Ahead of the new NIL protocols going into effect, Alabama Athletics shared its own protocols to help its student-athletes know what deals they can make:
- Employees of The University of Alabama may not compensate or arrange any compensation deals to a current or prospective student-athlete for his or her name, image or likeness.
- Compensation will be commensurate with the market value.
- It is not permissible for compensation to be provided in exchange for athletic performance or attendance at The University of Alabama.
- Compensation can come in the form of money, goods or services.
- Contracts for compensation cannot extend beyond participation as a student-athlete at The University of Alabama.
- Opportunities must not conflict with academic nor team-related activities.
- Use of any registered marks, logos, verbiage or designs owned and protected by The University of Alabama is not permitted unless receiving prior written permission.
- Student-athletes must utilize COMPASS platform to disclose agreements/contracts.
- Student-athletes are permitted to obtain professional representation to assist with securing opportunities for compensation. Representation must be for name, image, likeness only and not for future professional contract negotiations.
This post will be updated.
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Patrick Dowd is a Reporter for Touchdown Alabama Magazine. You can follow him on Twitter, via Pat_Dowd77