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Alabama football lands ultimate NIL partnership with NASCAR

Alabama head coach Nick Saban instructing players at 2022 Spring Football Practice
Photo by Kent Gidley of Alabama Athletics

Nick Saban is doing ground-breaking things for Alabama football in name, image, and likeness.

On Tuesday, the Crimson Tide landed an ultimate NIL partnership with NASCAR.

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According to Adam Stern, a motorsport reporter for the Sports Business Journal, NASCAR agreed to its first-of-a-kind deal with the University of Alabama. The entity’s one-year deal with the Tide is the first with a collegiate program. Per Stern, NASCAR gets digital board ad placement and ‘NASCAR Drive Summary’ videoboard features at four Alabama home games. Coach Saban and the Tide recently inked a deal with Fanatics to sell “The Authentic” apparel for NIL at Bryant-Denny Stadium this season.

Saban is finding ways to make the new climate of college football work in his favor.

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Stephen M. Smith is the managing editor and senior writer for Touchdown Alabama Magazine.  You can “like” him on Facebook or “follow” him on Twitter, via @CoachingMSmith. 

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