Alabama Football News

Alabama DB Malachi Moore using NIL opportunity to help a friend battling cancer

Malachi Moore returns a fumble for a touchdown against Tennessee
Photo by Kent Gidley of Alabama Athletics/SEC Media Portal

The process of capitalizing off likeness does not seem to be distracting Alabama players so far.

Malachi Moore has endorsement deals with Milo’s and My Gameday Shop, but he’s using it for a bigger purpose.

According to his Twitter, the sophomore is donating 10 percent of his proceeds from My Gameday Shop to help a friend.

Ford Bertram, a native of Trussville, Ala., is battling leukemia. The 5-year-old was diagnosed with it on Feb. 13, 2020. His parents, Matt and Amelia, are taking things day by day but the community has shown much support. It has been tough on the Bertrums’ to watch their son endure chemotherapy and other treatments; nevertheless, Ford remains a tough fighter.

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#BuiltFordTough is more than a slogan for a vehicle. It is the rallying cry of a family for their son. Moore wants to see his buddy continue to fight and get well. With each purchase of an autographed jersey, football, hat, and photo, the defensive back is pushing to put a smile on Bertrum’s face. Nick Saban teaches his athletes to focus on what is important, and Moore is a shining example of it. He is prepared to be great on the field, but he finds more joy in blessing a child in need with his platform.

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Stephen M. Smith is the managing editor and senior writer for Touchdown Alabama Magazine.  You can “like” him on Facebook or “follow” him on Twitter, via @CoachingMSmith.

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